Results & Case Studies | Verifiable ROI for Texas Tradesmen

We Don’t Do Vanity Metrics. We Deliver Qualified Leads.

Our Clarity in Reporting is a core pillar of the WYSIWYG Promise. If a metric doesn’t directly contribute to your cash flow, it’s a waste of your time.

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The Only Three Numbers That Matter

Every strategy meeting is laser-focused on moving these three indicators in the right direction. We track your bottom line, not our website traffic.

1. Lead/Call Volume

The ROI Driver

The total number of high-intent, qualified service inquiries (phone calls, form submissions) generated from your digital assets.

2. Local Map Pack Ranking

The Authority Indicator

Your consistent position (Top 3) in the Google Maps results for critical services (e.g., HVAC Repair Amarillo).

3. Cost Per Qualified Lead (CPL)

The Efficiency Check

The total marketing spend required to acquire a single qualified lead. Our objective is to reduce this number every quarter.

TEXSEON Success Stories: Real Tradesmen. Real Results.

See how our two-phased Master Marketing Strategy works to first secure your digital foundation and then drive systematic regional expansion.

Case Study 001 | Phase I: Foundational Stabilization

Amarillo-Based HVAC Specialist

The Challenge:

Client had a slow, outdated website and was invisible in the Amarillo Map Pack, relying solely on referrals. Their CPL was untracked and likely unsustainable.

The Solution:

Executed Phase I: Foundational Stabilization (Tradesman Lead Machine website build, complete GBP optimization, and NAP consolidation using NotebookLM).

The Result (6 Months):

Lead/Call Volume: Up 58%
Local Map Pack Ranking: Secured Top 3 Visibility
CPL: Reduced to $38 per qualified call

Case Study 002 | Phase II: Regional Expansion

Pampa Plumbing & Drain Services

The Challenge:

After strong Phase I growth, the client needed to expand their service area into neighboring Panhandle communities to counter seasonal dips.

The Solution:

Implemented a Growth Accelerator KORE Retainer focusing on Phase II: Regional Expansion. Leveraged Gemini to rapidly draft and optimize 10 new geo-targeted service pages for surrounding communities.

The Result (12 Months):

Lead/Call Volume: Overall Volume Increased by 75%
Local Map Pack Ranking: Top 5 Presence in 3 New Towns
CPL: Stable CPL While Increasing Volume

Ready to See These Numbers on Your Own Report?

Let’s move past vanity metrics. Get a data-driven strategy focused exclusively on your ROI, call volume, and local dominance.

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