The 5-Minute Local SEO Audit Checklist
Stop losing Map Pack visibility. This is your quick, scannable guide to checking the five most
critical local SEO factors that directly impact lead volume.
Why This Matters (The Transparency Promise)
As a tradesman, your business is built on local reputation. When a potential customer needs an HVAC repair or a plumber right now, they search the Map Pack. If you are not in the top 3, your Cost Per Qualified Lead (CPL) skyrockets because you have to rely on expensive, low-intent ads. This 5-minute audit is your tactical first step to fixing your local rankings and driving your CPL down.
The Local Domination Checklist
1. Google Business Profile (GBP) Core Data
Targeted Pain Point: Map Pack Instability & Loss of Visibility.
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Is your Primary Category accurate and the single most profitable service you offer? (e.g., “Plumber” vs. “Contractor”).
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Does your GBP Name, Address, and Phone (NAP) exactly match the contact info on your website—down to the way “St.” is abbreviated?
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Have you used all 750 characters of the business description, including your main services and service areas? (This is a major opportunity for local relevance.)
2. Review Velocity & Response
Targeted Pain Point: Customer Hesitation & Low Call-to-Book Rate.
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Are you generating at least 2-3 new Google reviews per month? Consistent new reviews (velocity) is a stronger ranking factor than total count.
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Do you reply to 100% of all reviews (positive and negative)? This shows transparency and professionalism to potential leads.
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In your replies to reviews, do you organically mention keywords or services? (e.g., “We are glad we could help with your recent water heater installation.”)
3. Citation & Link Consistency
Targeted Pain Point: Search Engine Confusion & Unreliable Local Rankings.
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Have you checked your top 5 directory citations (Yelp, Yellow Pages, etc.) to ensure your NAP data is an exact match? Discrepancies confuse Google.
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Does your website’s footer have your full legal business name and address clearly visible on every page?
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Is your website URL correct on all directory listings? (Check for http vs. https errors or old domain names.)
The Results-Oriented Next Step
If you answered “No” to even three of the questions above, your Local Map Pack ranking is being artificially suppressed. This directly leads to lower lead volume and a higher CPL from other marketing channels. You need a transparent partner to handle the fix.
Ready for a Transparent, Data-Driven Fix?
The checklist is only the beginning. Let us identify every foundational flaw and build a system that guarantees your phone rings.
