The Tradesman’s 7-Day Social Post Planner
Stop wasting time guessing what to post. This is your simple, fill-in-the-blank calendar with
7 days of proven topic ideas to boost local engagement on Facebook and Instagram.
The Transparency Behind Social Media
As a tradesman, you need leads, not likes. The goal of local social media is not to go viral; it is to build community trust and act as a Lead Volume multiplier. When a potential customer checks your Facebook page, they need to see consistency, professionalism, and local relevance. This simple planner removes the creative burden and gives you an actionable 7-day strategy to achieve that.
7-Day High-Engagement Post Calendar
| Day | Post Theme / Focus | Actionable Idea (Fill-in-the-Blank) |
|---|---|---|
| Monday |
Local Problem/Solution Post
Address a common, immediate local issue (e.g., specific weather effect). |
“Did the recent storm/cold snap cause your furnace/pipes to fail? Here are 3 signs you need an emergency check. Call us at (###) ###-####.” |
| Tuesday |
Tool/Tech Spotlight
Showcase a specific piece of equipment to demonstrate expertise and modern methods. |
“This is our thermal camera/new sewer line snake. It allows us to pinpoint leaks/clogs without tearing up your yard. What is your biggest fear when calling a contractor?” |
| Wednesday |
High-Value Tip/Checklist
Provide free, actionable advice that solves a minor problem. |
“You should never ignore this noise/smell from your water heater/AC unit. It’s a sign of a bigger problem. Save this post for the 3 steps to check it yourself.” |
| Thursday |
Testimonial + Service Area
Use a glowing customer review and mention the specific town. |
“Customer Name in Pampa/Amarillo said, ‘They fixed my electrical issue in under an hour!’ Thank you for the trust! We love serving our neighbors. Link to your Google Reviews.” |
| Friday |
Team/Crew Spotlight
Introduce a team member to build personal connection and trust. |
“Meet Technician’s Name, our master HVAC/Roofing specialist. He has 10 years of experience and his favorite part of the job is customer answer. Say hello in the comments!” |
| Saturday |
Weekend Local Poll/Question
Use a high-engagement, low-friction question related to home ownership. |
“Time for the weekend! Are you planning a DIY project or finally relaxing? Tell us in the comments! P.S. We handle the messy jobs if the DIY goes wrong!” |
| Sunday |
Direct Service/Booking Push
A clear, simple post designed to drive immediate contact. |
“Don’t wait until Monday for an emergency. We offer 24/7 emergency service for Plumbing/Electrical. Book your appointment online now and skip the phone tag! Link to Booking Page.” |
The Professional, Results-Oriented Takeaway
Social media should not feel like a chore that distracts from the job site. This planner helps establish the consistency that Google and your customers love. However, social media alone will not solve a fundamental Cost Per Qualified Lead (CPL) problem. You need a data-driven system to guarantee ROI. That is our specialty.
Ready to Automate Your Content and Leads?
Stop juggling social media, SEO, and paid ads. We provide a transparent, all-in-one system built on AI-powered efficiency to maximize your lead volume.
