Schema Mastery for Trades: The JSON-LD Playbook
Implement the advanced, technical markup needed to dominate local search. This guide provides
copy/paste JSON-LD code snippets and a technical walkthrough for maximum local visibility.
The Transparency of Schema Markup
Schema Markup (JSON-LD) is the silent language of SEO. It is code placed on your website that helps Google’s algorithm understand exactly what your business does, where it operates, and why it is an authority. For tradesmen, implementing the correct specialized schema (like LocalBusiness and Service) is a non-negotiable step toward achieving Local Map Pack Dominance and predictable Lead Volume.
The Tool: Google’s Rich Results Test
Action: After implementing any schema below, test your page immediately using the Google Rich Results Test to ensure zero errors are present.
Playbook 1: The LocalBusiness Foundation (Homepage)
This is the absolute mandatory code for your homepage. It clearly defines your company, location, and contact information. Place this JSON-LD script inside the <head> tags of your homepage.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "TEXSEON Plumbing & HVAC",
"image": "https://www.yourdomain.com/logo.webp",
"url": "https://www.yourdomain.com/",
"telephone": "+18065551234",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Amarillo",
"addressRegion": "TX",
"postalCode": "79101",
"addressCountry": "US"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "08:00",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Saturday", "Sunday"],
"opens": "00:00",
"closes": "23:59"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "215"
}
}
</script>
Action Points: Update name, telephone, address, and match the openingHoursSpecification to your true business hours. Update aggregateRating to match your current Google/Yelp score.
Playbook 2: The Service Domination (Service Pages)
Every key service page (e.g., “Water Heater Repair,” “Roof Replacement”) needs its own dedicated schema to tell Google exactly what the page is about. This is critical for showing up for high-intent, long-tail keywords. Place this JSON-LD script inside the <head> tags of the specific service page.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "HVAC Repair",
"areaServed": {
"@type": "City",
"name": "Amarillo"
},
"provider": {
"@type": "LocalBusiness",
"name": "TEXSEON Plumbing & HVAC",
"url": "https://www.yourdomain.com/"
},
"description": "Expert diagnostic and repair services for central heating and air conditioning units in the Amarillo area.",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "99.00",
"priceValidUntil": "2024-12-31",
"areaServed": "Amarillo, TX"
}
}
</script>
Action Points: Change serviceType to match the page (e.g., “Plumbing Service,” “Roofing Contractor”). Update areaServed to your target city. The price field is optional but highly recommended; use your standard service call fee or minimum job price.
Playbook 3: The FAQ Booster (Blog & Service Pages)
The FAQ schema is the fastest way to earn valuable “Rich Snippets” on the search results page, pushing your competitors down. Use this on pages where you have 3 or more Q&A sections (e.g., FAQ sections, blog posts).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How often should a tradesman inspect my roof in Texas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Due to frequent hail and high winds in the Texas Panhandle, we strongly recommend a professional roof inspection at least once every year, or immediately after any major storm event."
}
},
{
"@type": "Question",
"name": "Is your electrical work guaranteed in Pampa, TX?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, all electrical services performed by TEXSEON are backed by a 5-year workmanship guarantee, provided you are within our service area in Pampa and surrounding towns."
}
}
]
}
</script>
Action Points: Repeat the Question/Answer block for every Q&A on your page. Ensure the questions contain local city names or service-specific phrases to maximize your local targeting.
The Professional Warning: Schema Must Be Flawless
Schema is a high-level SEO tool. If the JSON-LD contains a single typo or is incorrectly nested, you risk a penalty or, at minimum, completely nullifying its impact. We build all our sites with an Automated Schema Engine to guarantee perfection and maximize your chances of securing those high-value Rich Snippets.
Stop Dealing With Technical Code and Start Getting Leads.
Our Foundational Site Builds include flawless Schema implementation, guaranteeing Google knows exactly what you do and where you do it, driving maximum Lead Volume.
