The $10K Marketing Budget Allocation Audit
A secure PDF report showing the tradesman exactly where a $10,000 monthly budget should be allocated across SEO, Social, Video, and Paid Media for optimal, measurable returns. Stop wasting money on low-ROI channels.
The Transparency of Marketing Investment
A $10,000 marketing budget is a serious commitment. Most agencies offer vague promises or heavily skew the budget toward their highest profit service (often social media). This audit template provides a transparent, ROI-first allocation model, prioritizing cash flow, immediate lead generation, and long-term asset building to ensure your investment builds a sustainable market advantage.
The Optimal $10K Tradesman Budget Breakdown
Pillar 1: Paid Media (Google/LSA) 50% ($5,000)
Core Directive: Allocate the majority for immediate cash flow. This covers Google Ads (Search/Display) and Local Service Ads (LSA). The audit shows you how to structure campaigns to only target high-intent, geo-specific keywords (e.g., “Emergency Plumber Amarillo”) to minimize budget waste.
Pillar 2: Hyper-Local SEO & Content 30% ($3,000)
Core Directive: This budget builds your long-term dominance. It is allocated to the Hyper-Local SEO foundation (GBP optimization, citations) and AI-powered content creation (targeting long-tail keywords that attract qualified leads). This investment gradually reduces your reliance on expensive Paid Media.
Pillar 3: Social Media & Authority Video 20% ($2,000)
Core Directive: This budget is for building trust and local visibility, not for driving instant sales. Funds cover consistent, professional social media posts (Facebook, Instagram) and short-form video scripting/editing. This activity supports the other two pillars by reinforcing brand presence and credibility.
The TEXSEON Advantage: Budgeting for Predictable ROI
This Audit is the first step in our own planning process. Our WYSIWYG Upfront Investment Guide is structured to provide clear, fixed pricing that adheres to this proven allocation model. When you partner with us, you don’t just get services; you get a strategic partner ensuring every one of those $10,000 is placed where it generates the highest, most predictable ROI for your trades business.
Stop Guessing. Start Growing with a Data-Driven Budget.
Download the complete template and see the exact allocation percentages we use for our high-growth trades clients.
